Program Content

Master of Business Administration (MBA) is a Two-Year Full-Time job – oriented Program spread over four semesters with dual specializations in Marketing, Finance, Human Resource, Information Technology and International Business. The Program is affiliated to Dr. APJ Abdul Kalam Technical University Lucknow, approved from AICTE, Ministry of HRD, Delhi.

Semester-I

Subject	Code
Management Concepts and Organizational Behavior	BMB 101
Managerial Economics	BMB 102
Financial Accounting & Analysis	BMB 103
Business Statistics and Analytics	BMB 104
Marketing Management	BMB 105
Creativity, Innovation and Entrepreneurship	BMB 106
Business Communication	BMB 107
IT SKILLS LAB -1	BMB 151
MINI PROJECT -1 SPORTS & YOGA*	BMB 152 BVC 151

Semester-II

Subject	Code
Business Environment & Legal Aspect of Business	BMB 201
Human Resource Management	BMB 202
Business Research Methods	BMB 203
Financial Management & Corporate Finance	BMB 204
Operations Management	BMB 205
Quantitative Techniques for Managers	BMB 206
Cost & Management Accounting	BMB 207
Management Information Systems	BMB 208
IT Skills-2	BMB 251
Mini Project-2	BMB 252

Semester-III

Subject	Code
COMPULSORY PAPERS
Strategic Management	BMB 301
Summer Training Project Report & Viva Voice	BMB 308
HR SPECIALIZATION PAPERS
Talent Acquisition Management	BMB HR01
Employee Relations and Labour Laws	BMB HR02
Performance and Reward Management	BMB HR03
MARKETING SPECIALIZATION PAPERS
Consumer behaviour and neuro marketing	BMB MK01
Marketing & Web Analytics	BMB MK02
Sales and Distribution Management	BMB MK03
FINANCE SPECIALIZATION PAPERS
Investment Management and Portfolio Management	BMB FM 01
Financial planning and Tax Management	BMB FM 02
Financial and Credit Risk analysis	BMB FM 03
IB SPECIALIZATION PAPERS
International Business Management	BMB IB 01
Export Import Documentation	BMB IB 02
Trade and Geo- Politics	BMB IB 03
OPERATIONS SPECIALIZATION PAPERS
Supply Chain Management and Logistics Management	BMB OM 01
Business process Reengineering	BMB OM 02
Quality Management	BMB OM 03
IT SPECIALIZATION PAPERS
Software Engineering nad Management	BMB IT 01
Emerging Technologies for business	BMB IT 02
Database Management System	BMB IT 03

Semester-IV

Subject	Code
COMPULSORY PAPERS
Universal Human Values and Professional Ethics	KVE 401
Research Project Report and Viva Voice	KVE 406
HR SPECIALIZATION PAPERS
HR Analytics	BMB HR 04
Organizational Change and Development	BMB HR 05
MARKETING SPECIALIZATION PAPERS
Service and Retail Marketing	BMB MK 04
B2B Marketing	BMB MK 05
FINANCE SPECIALIZATION PAPERS
Behavioural Finance	BMB FM04
Strategic Financial Management	BMB FM05
IB SPECIALIZATION PAPERS
Managing Global Supply Chains	BMB IB 04
International Finance	BMB IB 05
OPERATIONS SPECIALIZATION PAPERS
Service Operations Management	BMB OM 04
Project and Sourcing Management	BMB OM 05
IT SPECIALIZATION PAPERS
E- Business	BMB IT 04
Business Data Warehousing and Data Mining	BMB IT 05